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A sunset for communications specialists

You can make a career in communications out of choosing a stakeholder group and a medium or channel and becoming an expert.  Employee engagement master. PR guru. Social media ninja. High priestess of the intranet! And that's great for tactical work at a company or agency.  And right now, some of those specialties are pretty popular.  But this approach to building a communications career makes it very difficult to develop the generalist, strategic skills that deliver real value to the C-suite in the role of Chief Communications Officer. 

How do we grow tomorrow's communications leaders who can square off effectively with today’s executives and do more than take orders for the next press release?

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